Amanda Peterson
March 2, 2023
• 2 Minute Read
It's Thrifty Thursday and we are touching on Unsubscribing from Store Emails.
You know exactly what I'm talking about. You go shopping and the cashier asks you for your email. Next thing you know, you're signed up for their daily deals, and your inbox is FLOODED with offers that you have to respond to by THAT DAY or you'll miss out. Those of you with Bath & Body Works, Kohls, or even Old Navy accounts know exactly what I'm talking about. And believe it or not, those emails are sent by strategic design. This is part of how they have become some of the world's best known department stores. They're widely known for their "rewards" and "loyalty" programs that are geared to help the consumer save money. However, if not careful, those quick daily deals or act-now sales will eventually add up!
The best way to avoid this - and the shock to your credit card statement - is to hit that little link at the bottom of those emails that says unsubscribe. That's right. Our Thrifty Thursday this week walks you through unsubscribing from store emails.
Do I have to Unsubscribe?
That's completely up to you. But... we call this bit Thrifty Thursday for a reason. And that reason is to help you SAVE money and not rack up oodles of credit card debt. If you can restrain yourself from spending, then getting emails shouldn't be of concern. However, if you're one that cannot turn down a good sale, then maybe you should consider unsubscribing from their emails for a while until you dig yourself out of debt.
Why do they send so many emails?
As I mentioned previously, this is by strategic design. Obtaining your email to add to their database is a common marketing practice. And, it's a widely known marketing tactic for most department stores. When you provide your email to them at the register, you are then giving them permission to send you emails and communications regarding sales of their products. Once you click on something of interest within their email, they begin showing you more similar items that you may be interested in. Thus, they will send more emails.
If this tactic becomes too much for you, simply click that unsubscribe button on the bottom of your email. Keep in mind it may take a few days to be removed from their mailing list, so be patient.
In Summary
Honestly, it isn't a bad tactic, or a bad idea to get emails from your favorite stores. You simply have to restrain yourself from those impulse buys. If this is something you struggle with, then don't hesitate to unsubscribe from them for a while. You can always go back to their websites and sign up again, if you're shopping for something specific and want to get coupons or rewards.
For more frugal tips and money saving hacks, keep following us here at CreditSoup.com
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